CTA clarity checklist
Make buttons that say exactly what happens next — quick wins in minutes.
Thank you for reading this post, don't forget to subscribe!3 rules for friction-free clicks
- Verb-first + object. Say the action clearly: Get the guide, Book a call, Start the quiz.
- Outcome or next step. Hint what she gains or sees: Download 5-step guide, Watch 2-min demo.
- Remove vague terms. Replace Learn more / Submit / Click here במילים שמתקדמות פעולה.
Quick spec: 2–4 words • no jargon • matches page promise.
Before → After (button text)
Learn more
See pricing options
Submit
Send request
Click here
Download template
Start
Start 2-min quiz
Dark-gray = vague. Gradient = clear, specific, action-oriented.
Make yours
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